Eye Tracking

Through the Eyes of Users

Eye tracking (or eyetracking) is a technology-based user testing technique that pinpoints exactly where users look and for how long. We deliver eye tracking on certain design projects as it can be a great way to test a design to check it's optimized for your user and business requirements.

How do we start our user experience partnership? Discover the benefits of user experience and learn more about our user experience services.

Deliverables from Eye Tracking

Eye tracking studies often take place at the same time as regular usability testing. Along with any reporting you receive from this, you'll also receive specific eye tracking analysis to include:

• Recommendations on the very best way to design, lay out and position key page items and help choose the most effective design from a selection of concepts
• Results showing how quickly and for how long your users noticed features, key content, ads and branding
• Heatmaps showing an amalgamation of where participants looked and for how long. The 'hotter' the area the more it was noticed and looked at by users

Eye tracking essentially allows you to see your website through the eyes of your users.

Success stories

Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:

• Consistent 70% increase in membership for DigitalEve Columbus
• Consistent 50% increase in lead generation for Healing Environments with Feng Shui
• Increased customer satisfaction for InsightETE
• Almost 50%  increase in lead generation for Quality Auditing Services
• 500% conversion improvement in sales per week for Tiles With Style

Learn more about our user experience design process.

Our Methodology

• First, we work with you to define the objectives for the eye tracking, a set of criteria against which to test along with profiling the participants we'll recruit.
• We then run the eye tracking study. Using state-of-the-art software we're able to capture what users do on-screen and you can also watch the eye tracking live.
• We use advanced eye tracking technology, meaning that it's totally non-obtrusive for participants. It takes just five seconds for the infrared cameras (hidden in the computer monitor) to pick up participants' gazes.
• We analyze the eye tracking data and prepare a report summarizing the key findings and recommendations.

The Big Picture

Eye tracking is a great technology for testing in the final stages of user experience design. It helps us finalize page designs inline with customer requirements for the best possible user experience.

Contact Us

Get in touch with us on 614.432.4913 or email us to discuss your user experience requirements.

If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.