Insights & User Research

Get to Know Your Customers

Insight and user research ensures that you truly get to know your customers and understand their natural behaviors and desires.

Our in-depth user research forms the foundation of delivering successful digital products, and our expertise in this area is what sets us apart from the rest.

Research is imperative to achieve business success. Our research and insights service delivers knowledge of your competition, your markets, your brand execution and - most importantly - your customers. This ensures truly user-centered strategies that deliver your business goals.

We conduct insights and user research across the US, to:

• Deliver an in-depth understanding of what your customers want, what they need, how they behave and their attitudes and expectations of your industry, business and brand.
• Establish the differences across markets and customer types, and work out how you can adapt your customer experience appropriately to support your brand development.

We work collaboratively with you to deliver insightful, qualitative and quantitative research into your target customers.

The result? Deep, meaningful and properly established user research gained from your customers and target audiences. We can then use this user research to develop a successful user experience strategy and great, hard-working user experience design.

Research Tools & Techniques

Refined to deliver our research services:

• In-depth Interviews - In-depth user interviews are one-to-one discussions with individuals in your target audience, designed specifically to discover deep underlying needs and requirements from your brand and services.
• Focus Group Research - Focus groups are facilitated sessions with a number of individuals from your target market brought together to discuss specific elements of your digital offering and customer experience.
• Online Surveys - Online surveys are a short set of precise questions that are sent out to a large sample of your target audience. Online surveys are useful for validating qualitative research.
• Social Media Research - Social media research is the measurement and observation of how your customers use social platforms and the efficiency of the current interactions with your brand.
• Ethnography - Ethnography studies users in their natural environment, getting under their skin in their workplace or at home. It's used to understand what makes them tick.
• Card Sorting - Card sorting involves users labeling and grouping topics to organize the information of your digital touch points. It ensures the information you provide is structured around how users think.

Contact Us

Get in touch with us on 614.432.4913 or email us to discuss your user experience requirements.

If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.