Optimized for Lead Generation
DigitalEve Columbus is part of a global, non-profit organization for women in new media and digital technology. DigitalEve events promote networking and mentoring opportunities to enrich members professionally and personally.
We helped them to deliver an enhanced customer experience, vastly improving how users interact with their website.
DigitalEve Columbus wanted to deliver a better user experience to their website in order to improve membership. Their business model relied heavily on its website to drive membership and was the primary lead-generation tool.
We helped them do this by understanding their users' needs and improving the website accordingly, resulting in increased membership. The main objectives of the project were to:
- Gain a full understanding of the target market and the needs and requirements of their users
- Analyze the performance of the current navigation, processes and forms to ensure improvements in efficiency
- Provide recommendations for the site that can be easily implemented to improve conversion
- Ensure that the user experience is consistent with users' needs
We worked closely with DigitalEve Columbus to deliver a user experience strategy that ensured their website delivered on their goals, as well as, users' needs. We kicked the project off with in-depth competive analysis, expert usability evaluation and an optimization assessment. This information formed the basis of our design strategy. The output of our work offered a first-class user experience, looked outstanding, and delivered on increased memberships.
Learn more about our user experience design process.
Impact & Results
Within a few months of the redesign, the website traffic increased and a consistent 70% increase in membership without A/B testing.
If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.