Healing Environments with Feng Shui
Optimized for Lead Generation
Serving the Columbus, Ohio area, Feng shui consultant Sylvia Watson, FSII, offers feng shui consultations and services for residential, business and commercial spaces.
Because we fostered a long term relationship, we helped them to deliver an enhanced customer experience, vastly improving how users interact with their website.
The business model for Healing Environments with Feng Shui relies heavily on its web site to drive new business and is the primary lead-generation tool. In 2006, the company decided to redesign its website to improve conversion rates, customer satisfaction and brand loyalty.
The main objectives of the project were to:
- Increase website traffic
- Design the website, optimizing the user experience for all users
We worked closely with Healing Environment with Feng Shui to deliver a user experience strategy that ensured their website delivered on their business goals, as well as, customers' needs. We kicked the project off with in-depth competive analysis, expert usability evaluation and an optimization assessment. This information formed the basis of our design strategy. The output of our work offered a first-class user experience, looked outstanding and were in line with the company's brand and its business requirements.
Learn more about our user experience design process.
Impact & Results
Within six months of the redesign, the website traffic increased and a consistent 50% increase in sales leads without A/B testing. At the time of this writing (February 2014), the site's conversion rate is still consistent with the number of leads it gets per month.
Theresa has managed my website for years and I am very impressed with the amount of steady business leads I receive. In fact, many of my new clients comment on my website as the reason for contacting me. I also appreciate Theresa's sense of urgency regarding any changes or research I ask her to do - that is rare. Customer service is part of her DNA - ask Theresa and she delivers. Sylvia Watson, President, Healing Environments with Feng Shui
If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.