Strategy & Planning

Building a Successful UX Vision

User experience strategy and planning is the creation of a vision, mission and plan of action for your digital touch points.

We deliver highly innovative strategies that are inspiring, actionable and measurable, and that ultimately elicit buy-in from both stakeholders and customers.

A great user experience strategy can give you a clear competitive advantage. Our consultants and commercial teams are experts in their fields and highly experienced in user experience, management consultancy and digital marketing strategy, so we have all the skills to make sure your user experience strategy is successful.

A user experience strategy and plan developed by W-edge design will:

• Push your brand strategy to the next level of success across all digital platforms and touch points.
• Align your interfaces, digital platforms and product development with your customers' needs so your digital channels are highly successful and deliver against their KPIs.
• Inspire confidence with senior management and buy-in from teams and employees.
• Improve your business performance and deliver on your business and marketing KPIs.
• Provide in-depth knowledge of user behavior, goals and needs.

So, whatever industry you're in, we'll become experts in it (if we aren't already!) and ensure your customer experience delivers:

• Long-term digital success based on your business targets and KPIs
• A solid customer experience vision and goals for staff to be able to deliver to
• Business success and customer satisfaction
• Extremely satisfied customers because your digital strategy and tactics are designed for your customers' entire lifecycle
• Increased ROI from your digital channels, better retention, increased sales figures and improved loyalty
• Business success, innovative competitive advantage and satisfied customers

We work collaboratively with you to build a vision, objectives and action plan for your customer experience.

The result? A user experience strategy that we can take into user experience design and usability testing and evaluation, to ensure that both the vision and the implementation are perfect.

Strategy Tools & Techniques

Refined to deliver our strategy and planning services:

• Business Requirements Gathering - Business requirements gathering is when we get to know your business. Our work always delivers the best solutions for our clients because we spend the time to get to know you and your business, inside out.
• Target Market Analysis - Target market analysis is research into the external factors that affect your business. By analyzing your target market from a user experience point of view you'll gain tremendous new insight.
• Personas & Scenarios - Personas & scenarios - Personas and scenarios are fictional characters and situations that we create for you to represent the key natural behaviors of your target customer segments. Personas are used as a guide to drive your marketing and design decisions.
• User Journey Maps - User journey maps are a selection of natural paths that your customers take between, and through, your digital platforms. We can optimize these to deliver the most efficient interactions for your customers that deliver your business goals.

How do we start our user experience partnership? Discover the benefits of user experience and learn more about our user experience services.

Contact Us

Get in touch with us on 614.432.4913 or email us to discuss your user experience requirements.

If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.