Tiles With Style
Designed to Optimize Sales
Diane Holycross, the artist/owner behind Tiles With Style, is known for her catalog of leaf tiles. Diane has had her work featured in numerous magazines across the country and encourages people to bring the outside in with the use of her tile.
She has also found a ready market for her nature-themed custom tiles, especially her realistic leaves. Made with actual leaves whose veins are imprinted on the clay, the custom tiles in breathtaking colors have found a place in numerous kitchen backsplashes in the United States and Canada.
Tiles With Style wanted to deliver a better user experience to their customers when using their website in order to improve conversion rates, customer satisfaction and brand loyalty. Their business model relies heavily on its website to drive new business and is the primary lead-generation tool. They needed a better user experience on their website to deliver their brand promises.
We helped them do this by understanding their customers' needs and improving the website accordingly, resulting in increased conversion and customer loyalty. The main objectives of the project were to:
- Gain a full understanding of the target market and the needs and requirements of their customers
- Analyze the performance of the current navigation, processes and forms to ensure improvements in efficiency
- Provide recommendations for the site that can be easily implemented to improve conversion
- Ensure that the user experience is consistent with customers' needs
Impact & Results
Tiles With Style has seen dramatic improvements since implementing our recommendations, including increased web site traffic and a consistent 500% increase in sales leads per week. Success was delivered within weeks of re-launch with number 1 rankings on Google for its new keywords.
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)-without using quotes to call out specific phrases. This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!" Diana Holycross, Tiles with Style."
Learn more about our user experience design process.
We worked closely with Tiles with Style to deliver a user experience strategy that ensured their website delivered on their business goals, as well as, customers' needs. We kicked the project off with in-depth competive analysis, expert usability evaluation and an optimization assessment. This information formed the basis of our design strategy. The output of our work offered a first-class user experience, looked outstanding, and were in line with the company's brand and its business requirements.
If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.