Quality Auditing Services
Optimized for Lead Generation
Quality Auditing Services provides auditing services and training to support the ISO internal auditing needs of many organizations.
The business model for Quality Auditing Services relies heavily on its web site to drive new business and is the primary lead-generation tool. In 2012, the company decided to redesign its website to improve conversion rates, customer satisfaction and brand loyalty.
The main objectives of the project were to:
- Increase website traffic
- Re-design the website, optimizing the user experience for all users
We worked closely with Quality Auditing Services to deliver a user experience strategy that ensured their website delivered on their business goals, as well as, customers' needs. We kicked the project off with in-depth competive analysis, expert usability evaluation and an optimization assessment. This information formed the basis of our design strategy. The output of our work offered a first-class user experience, looked outstanding, and were in line with the company's brand and its business requirements.
Learn more about our user experience design process.
Impact & Results
Within one month of the redesign, the website traffic increased and almost 50% increase in sales leads without A/B testing. At the time of this writing (February 2014), the site's conversion rate is still consistent with the number of leads it gets per month.
I never thought I would ever say this but I have more work leads that I can respond to. What a great feeling! With my old site, I had about 4 leads per month. Now, I get about 7 per month -- almost a 50% increase. Thank you Theresa for all of your hard work on my website. Maggie O'Brien-Jones, President of Quality Auditing Services
If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.