User Journey Maps
Answering Your Customers' Needs
Customer journey maps demonstrate a selection of natural paths your customers take between, and through, your digital platforms.
We can optimize these to deliver the most efficient interaction for you with your customers.
How do we start our user experience partnership? Discover the benefits of user experience and learn more about our
user experience services.
Deliverables for User Journey Maps
Almost all of our design projects involve creating user journey maps as they're so integral to your
user experience strategy. Whether a customer is looking for inspiration from one of your digital assets or has a specific goal in mind,
user journey maps allow you to:
- Visualize the optimal paths your customers will travel through when interacting with your brand
- Place the most relevant content in the right places and ensure customers receive key business messages when they're most receptive to them
- Deliver the best interaction experience to your customers while ensuring that promotional content, digital sales and branding is prioritized to gain the most value for your business
- Design the digital structure around your customers' needs so that it creates trust -- trust in the web as a valuable space to interact with your brand, product or service
Creating a user journey places a strong emphasis on
personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and
the system logic and processes), user journeys explore the mental and lived
patterns, processes, and paths of the user and translate these into web-based experiences.
Successful digital platforms satisfy both business and customer needs.
Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:
- Consistent 70% increase in membership for DigitalEve Columbus
- Consistent 50% increase in lead generation for Healing Environments with Feng Shui
- Increased customer satisfaction for InsightETE
- Almost 50% increase in lead generation for Quality Auditing Services
- 500% conversion improvement in sales per week for Tiles With Style
We work collaboratively with you to build a vision, objectives and action plan for your customer experience.
The result? A user experience strategy that we can take into
user experience design and
usability testing and evaluation, to
ensure that both the vision and the implementation are perfect.
Personas are based on qualitative data, usually gathered during in-depth interviews with customers or potential customers. They're based on totally different criteria to traditional market research. Our methodology is:
- We usually start by performing
in-depth user research across a range of different digital platforms.
- Our consultants bring together the wealth of findings from the
research, mind mapping and analyzing the data.
- We combine the needs, requirements and natural behaviors of your customers with
business requirements to build a robust set of optimized
user journey maps.
Learn more about our user experience design process.
The Big Picture
User journey maps act as a great guide for planning tactical digital marketing activities, as well as, implementing a
user experience strategy. User journey maps are also extremely useful in the
user experience design phase to optimize the interaction on each of your digital platforms.
Get in touch with us on 614.432.4913 or
email us to discuss your user experience
If you are considering engaging us, we strongly encourage you to familiarize yourself our
user experience process and
blog, familiarize yourself with our
user experience services and
benefits. The more you know
about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.