Personas & Scenarios
Bringing Your Users to Life
Personas are fictional characters we create to represent the key natural behaviors of your target customer segments.
We use them as a guide to ensure all design and creative ideas have real user requirements at the heart of the decision making.
How do we start our user experience partnership? Discover the benefits of user experience and learn more about our
user experience services.
Deliverables for Personas
We create personas after rigorously analyzing and categorizing data from comprehensive user research. We have years of knowledge across different industries and digital platforms, and our clients use our personas time-and-time again for many of their marketing decisions. Over the years, we've created 100s of personas.
- True representations of your target users based on real evidence
- An easy-to-understand summary of user goals, behaviors and motivations
- Powerful, yet simple, guidance for all digital experience planning and design decisions
- A method of empowering your employees to focus on customer needs
- The foundation of all future user experience strategy, planning and implementation projects
When creating personas, we work hard to ensure that you'll be able to use them beyond just the lifetime of any project. We do this by designing a personas that fit in with your brand and working with you to integrate them into your
day-to-day working practices.
Our work consistently helps our clients meet and exceed their targets. Some of our success stories include:
- Consistent 70% increase in membership for DigitalEve Columbus
- Consistent 50% increase in lead generation for Healing Environments with Feng Shui
- Increased customer satisfaction for InsightETE
- Almost 50% increase in lead generation for Quality Auditing Services
- 500% conversion improvement in sales per week for Tiles With Style
We work collaboratively with you to build a vision, objectives and action plan for your customer experience.
The result? A user experience strategy that we can take into
user experience design and
usability testing and evaluation, to
ensure that both the vision and the implementation are perfect.
Personas are based on qualitative data, usually gathered during in-depth interviews with customers or potential customers. They're based on totally different criteria to traditional market research. Our methodology is:
- We develop a robust research approach to gather enough information about your target audiences, through a range of user research techniques such as interviews and surveys.
- Our expert consultants analyze the findings, segmenting your audiences to create specific customer groups to target.
- Finally, we bring each segment to life in the form of an individual person. We highlight their goals, behaviors, attitudes and requirements, as well as your business goals for them. These are your personas.
The Big Picture
Personas are a great summary and usable output of in-depth
user research and insights. They are a key aspect of
user experience strategy creation as well as a day-to-day guide for
user experience design work.
Learn more about our user experience design process.
Get in touch with us on 614.432.4913 or
email us to discuss your user experience requirements.
If you are considering engaging us, we strongly encourage you to familiarize yourself our
user experience process and
blog, familiarize yourself with our
user experience services and
benefits. The more you know
about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.