Theresa Wilkinson

Articles & Publications

Managing Stakeholders and Product Teams: A UX Researcher's Real-World Playbook

Introduction

Good research doesn't live in isolation-it lives in conversations, meetings, and shared understanding. As a UX researcher, my success often depends less on the research method and more on how well I connect with the people around me: stakeholders, product managers, developers, and customer service teams.

Over time, I've developed a practical, repeatable process to manage those relationships, keep communication flowing, and ensure everyone feels heard. It blends structure, empathy, and yes-sometimes even baking.

Start with Information

Before any interviews or workshops, I review everything I can get my hands on: product documentation, user stories, existing research, analytics, and previous design iterations. This background gives context for the product's goals and helps me spot gaps early.

If it's an existing product, I also meet with customer service. They are an underused source of insight. I ask questions like:

This not only provides immediate research leads but also builds credibility with internal teams who see that I value their perspective.

Stakeholder Meetings: Building Connection Early

I set up short, focused meetings (10-15 minutes) with product owners, managers, and anyone with decision-making influence. The goal isn't just to collect information-it's to establish a working relationship.

My go-to questions:

I follow up each meeting with a brief email summary. It shows accountability, keeps records, and demonstrates respect for their time.

These meetings also help me map the stakeholder landscape-who holds influence, who's most invested, and who needs extra communication support.

Align with the Product Team

The product team is where the day-to-day collaboration happens. In our early sessions, I work with them to:

I often ask someone to help set up repositories for:

Centralizing resources avoids confusion and helps everyone see progress in real time.

Managing Communication and Expectations

Transparency and clarity are the foundation of stakeholder trust. I create a shared "project baseline" at the start, communicate expectations early, and keep everyone informed-even when plans change.

Ongoing communication includes:

I've found that when stakeholders know where to look for current information, they stay engaged and confident in the process.

The Human Side: Building Relationships

Technical skills get the project started; human relationships keep it moving.

Early in my career, I realized that small gestures go a long way. I enjoy baking, so I'd bring in cookies or muffins to share. Food breaks tension and creates a shared moment of goodwill. Later, when I needed developer input or quick collaboration, it was easier to ask-and people were more willing to help.

Another habit I've developed: when someone on the team goes above and beyond, I send a thank-you email to their manager. Recognizing people publicly strengthens relationships and encourages cooperation across departments.

Dealing with Difficult Personalities

Some stakeholders are naturally enthusiastic; others are skeptical or reserved. I've learned to adapt by paying attention to personality type.

Using the DISC or MBTI framework helps me anticipate how people think and what questions they respond best to.

Personality Type Traits They Respond To… Ask Them Questions Like:
Analytical (C) Logical, precise, data-driven Facts, details, clear timelines “What data supports this?” “Can you walk me through the process?”
Driver (D) Results-focused, direct, competitive Efficiency, control, results “What’s the outcome we’re aiming for?” “How can we move faster?”
Amiable (S) Supportive, loyal, team-oriented Harmony, collaboration “How will this impact the team?” “Is everyone comfortable with this approach?”
Expressive (I) Enthusiastic, spontaneous, social Energy, vision, creativity “What’s the big idea here?” “Can we make this more engaging?”

Understanding who you’re talking to allows you to frame conversations in ways that build trust instead of tension.

From Goals to Research Questions

Once the product and stakeholder goals are defined, I translate them into research questions. Those guide my choice of methods:

I document these in a UX roadmap that links product goals, research questions, methods and outcomes.

The Outcome: Collaboration and Clarity

By investing time up front to understand people, set expectations, and communicate transparently, I turn potentially chaotic projects into coordinated efforts. Stakeholders feel informed, the product team feels supported, and decisions are based on shared understanding-not assumptions.

The truth is, managing stakeholders isn't just a soft skill-it's the foundation of effective UX research. When people feel heard and respected, they'll open up. That's where the real insights begin.

Sometimes, a solid research plan starts with a spreadsheet, a roadmap, and a good question. Other times, it starts with a batch of cookies.

Open to contract UX research opportunities.

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Contact

Email: theresaw@columbus.rr.com

LinkedIn: theresa-wilkinson